Catalogue Production

I've just finished a meeting in Covent Garden with two very professional and driven people.

Actually I was more than impressed with the vision and ideas they presented to me over dinner.

It all centres around the changing face of one of our most historic and often maligned industries, namely, the print industry.

Often the victim of technology, (I remember the print service industries that were dramatically affected, for the worse, at the introduction of the original Apple macs. Almost overnight the reproduction industry was obliterated).

The print industry needed to wake up and change, and to an extent, no actually there is no 'extent' - it really does need to wake up!

In a few years time, there will be no such thing as the print industry per se, but an industry that provides integrated solutions, of which a part (albeit a large part) of the campaign will involve print.

Anyway, Callimedia are the company that specialise in high level catalogue printing, but look at their site and you'll see they cover the whole printing services, direct mail, high quality campaigns sector.